Marketing Officer

Role overview

• Actively participate in hospital marketing and communication campaigns and initiatives.
• Planning, Organizing and Rolling Out of Brand Activation events.
• Performing PR on print and digital platforms as approved by Management.
• Actively participate in GP visits and introduction of specialists to GP’s.
• Ensure all Marketing collateral, promotional materials and corporate merchandise is in line with the Shelly Beach Hospital branding and policies.
• Liaise with internal and external clients, such as staff, doctors, and patients.
• Actively partnering with HR on staff events.
• Actively driving and partnering with other stakeholders on CSI initiatives.
• Regularly perform patient satisfaction surveys and submit regular reports to management.
• Plan and control the specific marketing budget.
• Researching and implementing new and appropriate marketing strategies.
• Build and maintain relationships with Doctors (Internal and External).
• Actively promote the hospital, relations, services, and Doctors.
• Implement and maintain a hospital newsletter.
• Ensure regular meetings with the complaints committee (at least once in two months)
• Compile a report of complaints statistics to identify trends (monthly)
• Maintain a register for all complaints and compliments received.
• Review and maintain Media Policy for SBH.
• Managing of all media engagement including the hospital's social media accounts
• Advising senior management on marketing and public relations matters.
• Co-ordinate training sessions for internal staff members (on Customer Care Way), where necessary
• Maintain a health calendar and a program indicating activities in which the hospital supports and or participation.
• Co-ordinate with the local District health office in order to source information brochures and posters that will promote awareness in the district and local municipalities.
• Update the hospital webpage and noticeboards with recent newsworthy information.

Minimum requirements

• Senior Certificate
• Degree /National Diploma: Marketing Management or relevant qualification
• Computer literacy especially in MS Word, PowerPoint and Excel.
• 2 years relevant customer care or marketing experience
• Work experience in the healthcare sector, and in a corporate environment will be an advantage.
• Valid Driver’s License with own transport

Key responsibilities

• The capacity to identify and respond to the needs of *internal and external customers. *Internal and external customers include patients, doctors, colleagues, suppliers, visitors, vendors and any other person that requires a relationship.
• Experience working as part of a multi-disciplinary team.
• Digitally savvy – Understanding how digital technology can support and enhance organisational customer care.
• Ability to work under pressure on various projects simultaneously and adhere to tight deadlines.
• Project management skills and ability to prioritise tasks.
• Superior command of the English language.
• Attention to detail is crucial.
• Capable of recognizing the need for action, considering possible risks, and taking responsibility for results.
• Capable of making decisions timeously and taking responsibility for the consequences.
• Capacity to plan, organize and control own work environment by setting appropriate priorities and achieving set objectives within a given timeframes.
• Capacity to plan, organize and respond to the needs of
• Capable of supporting and advocating change initiatives and managing own reaction to change.
• The capacity to improve systems and processes to facilitate continuous improvement.
• Capacity to instill an ethic of quality and consistency in self and others.
• Capacity to establish constructive and effective relationships.
• The capacity to clearly present information, either written or verbal.
• Good negotiation and problem-solving skills.

Additional information

Shelly Beach Hospital is an equal opportunity, affirmative action employer, whose aim is to promote equity in all occupational categories in the institution.
Shelly Beach Hospital reserves the right not to fill the post. Correspondence will be limited to shortlisted candidates only. Shortlisted candidates should avail themselves for the interviews at the specified time and venue as determined by the hospital otherwise they will forfeit the opportunity.